Social Media Portfolio

Hi, I'm Andrew Pledger


Digital Creator | Social Media Manager

About Me


As a social media manager, I'm passionate about using social media to raise awareness, inspire action, and create change. I'm dedicated to raising awareness of issues related to religious trauma, cults, LGBTQ+ discrimination, and mental health. I use my experiences and knowledge of social media to share my story, educate others, and amplify voices that need to be heard.


My Approach

Amplify your message, ignite change: and make an impact through social media.


Effectively communicating a brand through social media involves more than just posting advertisements or product promotions. To make a real impact and connect with audiences, it's important to be authentic and to focus on making a difference. This means creating content that is true to your brand's values and mission, and that resonates with your target audience. It also means engaging with followers in a meaningful way. Additionally, making a difference can involve taking a stand on important issues and providing tools for people. By showing that your brand is more than just a business, but is also committed to making a positive impact, you can build a loyal following and strengthen your brand identity.


Skills and Specialties

Content Creation


Content creation is the process of producing and publishing materials that are designed to inform, entertain, educate, or persuade a specific audience. It involves generating ideas, researching topics, crafting messages, and delivering them through various media such as written articles, videos, podcasts, infographics, and social media posts.



Skills: creativity, video editing, image editing, graphic design


Tools: Canva, Adobe Lighroom, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Strategy



Strategy is the process of planning, creating, delivering, and managing content in a way that achieves specific business goals or the current brand strategy. An effective content strategy requires a deep understanding of the target audience. Knowing the audience's needs, interests, and behaviors helps to ensure that the content is relevant and valuable to them.



Skills: SEO, data analysis, marketing, engagement strategies


Tools: Google Search Console, Google Trends, Microsoft Office

Data

Analysis


Data analysis involves the ability to collect, interpret, and draw insights from data to inform strategic decision-making. Marketers have access to vast amounts of information about their customers and target audiences, including demographics, purchase behavior, social media activity, and more.



Skills: marketing, strategy, digital literacy



Tools: Reportei, AccuRanker



My Work