Social Media Portfolio
Hi, I'm Andrew Pledger
Digital Creator | Social Media Manager
As a social media manager, I'm passionate about using social media to raise awareness, inspire action, and create change. I'm dedicated to raising awareness of issues related to religious trauma, cults, LGBTQ+ discrimination, and mental health. I use my experiences and knowledge of social media to share my story, educate others, and amplify voices that need to be heard.
Amplify your message, ignite change: and make an impact through social media.
Effectively communicating a brand through social media involves more than just posting advertisements or product promotions. To make a real impact and connect with audiences, it's important to be authentic and to focus on making a difference. This means creating content that is true to your brand's values and mission, and that resonates with your target audience. It also means engaging with followers in a meaningful way. Additionally, making a difference can involve taking a stand on important issues and providing tools for people. By showing that your brand is more than just a business, but is also committed to making a positive impact, you can build a loyal following and strengthen your brand identity.
Skills and Specialties
Content creation is the process of producing and publishing materials that are designed to inform, entertain, educate, or persuade a specific audience. It involves generating ideas, researching topics, crafting messages, and delivering them through various media such as written articles, videos, podcasts, infographics, and social media posts.
Skills: creativity, video editing, image editing, graphic design
Tools: Canva, Adobe Lighroom, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Strategy is the process of planning, creating, delivering, and managing content in a way that achieves specific business goals or the current brand strategy. An effective content strategy requires a deep understanding of the target audience. Knowing the audience's needs, interests, and behaviors helps to ensure that the content is relevant and valuable to them.
Skills: SEO, data analysis, marketing, engagement strategies
Tools: Google Search Console, Google Trends, Microsoft Office
Data analysis involves the ability to collect, interpret, and draw insights from data to inform strategic decision-making. Marketers have access to vast amounts of information about their customers and target audiences, including demographics, purchase behavior, social media activity, and more.
Skills: marketing, strategy, digital literacy
Tools: Reportei, AccuRanker